Trust and evidence
What are grounded answers? Why an advisor must not invent prices
A general-purpose model can fill a gap with a price that sounds right. That is unacceptable in a sales advisor. SiteConsul ties every answer to evidence on your site; if the page does not say it, the advisor does not claim it.
This guide is for teams who are wary of a chatbot stating the wrong price or making unsourced recommendations.
Why hallucination is expensive in sales
A wrong support reply can be corrected. A wrong price or compatibility claim becomes an order, a return and lost trust. An advisor that ‘says something’ is not a success on its own.
Good behaviour does not hide uncertainty. The visitor sees the source. The team sees which page is incomplete.
How a grounded answer is built
Pages are first split into products, attributes and policy facts. At conversation time the model does not receive the whole catalog — only bounded evidence for that question. The sentence cannot leave that evidence.
Links stay on your domain. The advisor cannot send a visitor to another manufacturer or a random result.
What happens when it is unsure
If the model cannot answer or evidence is thin, the system fails closed: a deterministic grounded fallback or a clear pause. Silence is not filled with an invented price.
That can look like a less chatty advisor. For a buying decision, that is the correct trade-off.
What to test
Ask a comparison, a price question, a feature your site does not publish, and a deliberately out-of-scope question. Does the source card point at the right page? Is missing information presented as fact?
See this in the playground before you publish. The SiteConsul trust page states these limits as architecture, not marketing copy.
How this works in SiteConsul
Every answer is assembled from facts extracted from your published pages, with evidence spans. Prices, models or specs that are not on your site are not claimed.
When daily or monthly ceilings are hit, the advisor pauses with a clear message. Nothing continues silently.
Frequently asked questions
Before you decide
What is a grounded answer?
An answer that stays inside the information on the cited source pages and does not step outside that boundary.
What if a chatbot invents a price?
The customer orders against a false expectation. Systems limited to evidence do not present an unpublished price as fact.
Is it better to give no answer?
Stopping when unsure is better than inventing. Showing the source, or saying it is not on the site, is safer.
Try it on your own website.
Add your site, test real customer questions in a private playground, and review the supporting sources.
Analyze my website